What one hater said to us

If you haven’t seen it yet, Jake just posted a brand new YouTuve video on our channel.

It’s titled: “How to Create a Luxury Brand“

And inside it, he lays out everything we have done to create Runaway Vows, and go from $4k per wedding to a $15k starting price.

Without spoiling too much, you can watch it here 👇🏼

How To Create a Luxury Brand ▶️

But what I wanted to talk about was a specific comment we received.

We almost never pay attention to the haters (there’s always going to be at least one)

But this comment allowed us to teach about a key attribute that we believe is one of the most valuable things you can do as a wedding vendor

Here’s the comment:

If it’s showing up too small it says:

“I am pausing this video at 4:30 to say I hope he isn't going to be advertising an event he is hosting at the end and that this is just free advice”

To which we were able to explain a philosophy:

LEAD WITH VALUE. NOT A SALES PITCH.

It doesn’t matter what industry you’re in, people smell a sales pitch coming a mile away.

But getting people to invest in what you’re selling depends on how much they trust you.

And if you provide value for free, right off the bat…

They are more likely to trust you.

Let’s take an example:

If you are are wedding videographer and you are trying to get on that fancy nearby venue’s preferred vendor list, what would work better?

A) Showing up to the grand opening and passing out your business cards

B) Contacting the venue ahead of time and offering to film their grand opening for free, and then quickly turning around some social media content

Answer B is the way.

So wherever you are in this wedding industry, here’s a challenge for this week:

⭐️ Find an opportunity to offer value for free and see where it leads you.

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As always, let us know how we can help you in whatever way we can. I had a great time responding to some emails last week talking about people’s favorite movies 🍿

The winner btw was Interstellar (Can’t argue that)

But if you need help with your business, or advice about a scenario you’re in, send an email and let’s chat

If you are looking for some ways to spice up your wedding videos, check out our digital assets like our SFX Pack, Light Leaks, and much more inside our store.

And if you are like the guy who commented on our YouTube video…

Yes we are selling tickets to our workshop this October that we are hosting with Emma K. Linked here

Talk soon Runaways,

Nate | Runaway Vows