“The trick is not caring what everybody thinks of you, just caring what the right people think of you” 🥂

– Brian Michael Bendis, American Comic Book Writer & Artist

This past week I read a comment in an online thread about the status of the wedding videography space

The person who posted the comment called it a “popularity contest with hungry hippo responses to budget brides”

And my first reaction was to lash back and tell this person how wrong their view was

But then I realized, they are actually pretty spot on…

You see, right now most of the wedding videographers in the wedding industry space have got it a little backwards

We feel this need to have the most followers,

We feel the need to also be full-time content creators

We feel the need to go viral 

All in hopes that we will be able to increase our bookings and our package prices.

For many years this was also us, and I gotta say while it can be fun when things are going well, but it just feels like a hamster wheel.

The second you lose your popularity, your bookings go down.

And any business who loses all momentum when they stop doing just one thing is meant to not survive. 

So can we offer you a challenge here?

This is something that changed our entire business model.

We stopped caring what everyone thought of us, and we only care about what the right people care of us.

Planners, venues, and photographers we want to work with. AKA The Big Three.

These are the only people who have any weight behind what they think of us.

This is because they are free marketing resources.

If you are like us, you don't have an unlimited marketing budget. 

You don't have unlimited ads to run

and you don't necessarily have a good outreach strategy in the first place.

But the second you begin catering to The Big Three INSTEAD of the random followers on social media.

Your business will be built to survive the slow seasons. 

If you have 5 wedding planners, each giving you 5 weddings a year (we call this The Pentagon Framework, more on this to come 🤫), you're set.

Sure, a big following can help, but what does it matter if you have 10,000 followers and all of them are random people on the internet?

You might have an occassional inquiry come from it, but again, that is not how a business survives.

You need a system that is not only repeatable, but scalable.

Again, I wish we could scream it from the rooftops,

Wedding planners, venues, and photogprahers are FREE marketing agents for you. 

They all cost $0, and they are by far the most effective methods of closing an initial inquiry.

If you don't believe us, our success on booking a random inquiry from no previous contact is below 20%. 

But if a couple comes to us from a wedding planner, it's an over 80% success rate.

We talk about this process a lot more in our online course, which you can snag here for 60% off 👇🏼

Runaway Vows: Year One

Later this week, we will send out an email about HOW we shifted to working exclusively with planners, venues, and photographers.

You got this. Let's have a great week.

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2 months ago, we made the entire ecosystem switch from Canon to Sony. In our newest Youtube video, Jake explains the entire process and how it’s been for us.