How To Make Design Reels That Impress Planners

Today’s Quick Tip: If you want more bookings, sometimes the old adage is true: work smarter, not harder. The easiest way? Create value for wedding planners through Design Reels—and watch them fall in love with you.

Ever feel like wedding planners have their favorites?

You know, those filmmakers they always call first and get every gig?

Well it’s because wedding planners DO have their favorites, and they have a list of them.

And if you’re not on that list, it can feel like you’re just waiting around, hoping someone finally notices your work.

We see it all the time. Filmmakers getting the gigs who aren’t the most technical, but the most personal.

Sitting around and telling yourself: “I could do that WAYYY better…”

“…If only the planner gave me the chance”.

But here is the thing—there’s a shortcut to getting on their radar fast.

It’s called Design Reels, and if you’re not making them, you’re missing out on one of the easiest ways to get wedding planners to actually want to work with you.

A Design Reel isn’t about the couple—it’s about showcasing the planner’s work.

The details. The floral installs. The tablescapes. Everything they obsess over. Yet they rarely get to show it off because we are busy making videos of the couple smooching.

And when you deliver one of these to a planner? It’s like handing them a highlight reel of their own portfolio—something they desperately want to share to their own social media.

In today’s video, I break down how to shoot and edit the perfect Design Reel:

1. What to focus on

2. How to structure it

3. How to post it and invite collaborators to help you get on important people’s radars.

If you want to fill up your calendar faster, this is the video to watch.

👉 Check it out here: How To Create Design Reels

Let me know what you think after watching. I think this could change the game for a lot of wedding filmmakers.

Talk soon,

Jake

P.S We go over this, and A LOT more in our online course: Beginner’s Guide to Wedding Videography

If you want to be coached by us personally, that is the best place to go. And we are currently updating it with all-new content for 2025.

Runaway Club members can get 60% off with this link

Hope you love it!